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Auto trade comes of age
HOME > PAST ISSUE > COVER STORY [Premium content]January 1993
Western car makers are hailing a new era in automobile sales in China. Increasingly major foreign car firms are toughing out the less than perfect conditions in order to make their presence felt in a country where the number of drivers is potentially huge.
Stampeding for share forms is one thing. Fighting over car product brochures is clearly quite another. Particularly in a country where only a small minority can afford to buy cars or acquire licences and where the driving conditions are so hazardous.
Yet in a curious way, the disturbances at Auto China '92 last June were a sign fiat the auto business was coming of age. Previously fed a meagre diet of parts and components, the trade was treated to the product displays, video walls and ...
Yet in a curious way, the disturbances at Auto China '92 last June were a sign fiat the auto business was coming of age. Previously fed a meagre diet of parts and components, the trade was treated to the product displays, video walls and ...
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