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TV investment time
HOME > PAST ISSUE > COVER STORY [Premium content]April 2004
Television, one of the last industries to open to foreign investment, is preparing for a leap towards allowing foreign investment. Change will be big - but slow, says Joe Havely.
The world's media giants have been banging on China's door for years, eager to get a foot in the door of the country's vast television market. With a massive 320 million TV households - more than three times as many as the US - China has long been a tantalizing but largely untouchable opportunity. The door now appears to be inching open.
Driving the changes in what is one of the most tightly regulated of China's state-run industries is an ambitious project to convert ...
Driving the changes in what is one of the most tightly regulated of China's state-run industries is an ambitious project to convert ...
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