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Tsingtao Brewery 600600.SH
HOME > PAST ISSUE > REPORTS [Premium content] > Stock ProfileDecember 2006
Arguably China's most well known brand, Tsingtao Brewery faces a rough couple of years as competition intensifies in the rapidly consolidating domestic beer industry, which has now outgrown the US to become the world's largest by volume.
As one of the country's two largest brewers by volume, the company has braced itself for the challenges ahead by switching its focus from product operation to brand operation.
The strategy appears to be working. The sales volume of its major brand, "Tsingtao", and six subsidiary brands, which include Hans, Laoshan and Shanshui, represented 66% of its 2005 sales, up from 59% in 2004.
Net profits rose 25% year-on-year in the first nine months of 2006 to ...
The strategy appears to be working. The sales volume of its major brand, "Tsingtao", and six subsidiary brands, which include Hans, Laoshan and Shanshui, represented 66% of its 2005 sales, up from 59% in 2004.
Net profits rose 25% year-on-year in the first nine months of 2006 to ...
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