Full Contents - June 2007
SPECIAL REPORT [Premium content]
Brands
The soft sell
- Marketers continue to look for some kind of ‘China cool’ to give their products an edge. But the harder they look, the less they find
Walking the talk
- Eavesdropping on online conversations is an effective way of finding out what customers are thinking
Party time: Marketing through events
Buzz: Shape the talk
Joining in: Online engagement
India
Mutual benefits
- India has traditionally exported enough raw materials to run a trade surplus with China but then Chinese business noticed and now everything has changed
Fast forward
Brick by brick: Goodbye trade barriers
PERSPECTIVE [Premium content]
The race to stay relevant
- The Asian Development Bank is looking for ways to develop from lender into all-round regional facilitator
Beijing’s axis of oil
- Energy needs have sent China on a hearts and minds mission into the Middle East. The Arab world has responded with piles of investment
Dispatches
A new Silk Road?
- Central Asia’s beleaguered economies need to form an EU-style trade block, with China as its engine
View from Europe
Breaking down the doors
- Market access is the key as the EU looks to embrace globalization, not run the other way
REPORTS [Premium content]
Back to the futures
- The hype over financial futures continues as brokers, investors and government prepare to launch them
Dreaming of Blackberries
Automotive
Cleaner cars
- Diesel could shake off its dirty image and help China’s autos become more eco-friendly
Shifting gears
Aviation
Flying coup
- Small, low-cost airlines have proven they can be profitable by stripping flights to the bare essentials
Technology
Empowering farmers
- Affordable computers could prove to be the best means of bringing information to rural China
War games
- Forget India. When it comes to video game outsourcing, Shanghai is at the heart of the global boom
COMMENTARY
China Reading Project
Retail investor
The unseen
- The retail investor revolution in China’s stock market is not all that it seems
REVIEW
Fat Dragon
Politics & Society
Punditry
QUESTION & ANSWER [Premium content]
Sunil Bharti Mittal
Building bridges
- China-India trade presents opportunities that, carefully managed, could lift the regional economy
SPOTLIGHT
Q&A
More than the bottom line
- Akzo Nobel thinks corporate responsibility and profitability can go together
Suzhou
The Starbucks factor
- Suzhou attracts valuable R&D investment because it offers foreign investors both creature comforts and competitive business environments
CULTURE
Book Review
Backwards and forward
- The Dragon and the Foreign Devils: China and the World, 1100 BC to the Present by Harry G. Gelber; Bloomsbury; US$43
The Tao of Deception: Unorthodox Warfare in Historic and Modern China by Ralph D. Sawyer; Basic Books; US$30
Excerpt
Excerpt: Grassroots revolution
- From The Dragon and the Foreign Devils: China and the World, 1100 BC to the Present by Harry G. Gelber; Bloomsbury; US$43
Travels to the West
The project
- Graham Earnshaw walks from Shanghai to Tibet when he has the time, always starting from the last place he stopped. This month we find him near the Three Gorges Dam, Hubei province
MARKETS
Industry Overview
Looking for access
- Business is booming in China’s financial sector but it isn’t easy for foreign players to get it and then stay in
Red Dragon Fund
Get in, get rich, get out
- Will the regulators take drastic action to remove the so-called bubble from China’s stock market?
FOCUS
Guest Word
The sustainability imperative
- Sustainable office buildings are becoming essential in China, according to Jones Lang LaSalle researcher Justin Kean
Report
Shenzhen’s new center of gravity
- Shenzhen’s Futian business district is becoming the city’s new commercial hub
Breaking new ground
- Companies are looking beyond China’s crowded top cities for new office space
Rent control
- Rocketing prices challenge rental management strategies
Better by design
- A well-designed office can boost productivity and improve a company’s image
The serviced solution
- Serviced offices in China can provide flexibility and functionality at the right price
Q&A
Taking the mainland market’s pulse
- The CB Richard Ellis’ Greater China president discusses major property market trends in the mainland and beyond
News briefs
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