August 2007
COVER STORY [Premium]

Introduction

The main event
Beijing 2008 is crunch time for Chinese brands looking to make good

Lenovo

Rise of the machines
Lenovo sees the Olympics as a means of boosting its international profile
Home help: China marketing
While Lenovo has yet to win over consumers in the US and Europe, it reigns supreme in China. However, most analysts agree that, given its 36% market share, the company’s domestic Olympic marketing efforts offer little room for growth. So why is the company spending big in China?

Li Ning

Window to the world
Sportswear maker Li Ning’s Olympic marketing strategy is precision-planned and very ambitious
Size matters: Going global
The largest shoe Li Ning has ever made was for US basketball star Shaquille O’Neal.

Marketing

Star power: Signing up sports people
The Olympic spirit may be all about fair play and but the Olympics business is about getting bang for the buck. Only a handful of Chinese athletes have achieved enough recognition to attract top endorsement deals.

Olympics crash

Macro matters: The post-2008 crash?
It’s August 25, 2008, a day after the Beijing Olympics have ended. The Shanghai Composite Index has closed at 2,657, the same level as it was at the beginning of 2007. Olympics-mania is dissipating, investors are pulling out as quickly as they piled in, and the markets are collapsing.

Public relations

Spin it to win it
Beijing bureaucrats are handling the games’ delicate publicity matters well, for now

Technology

A technological triumph?
Beijing’s “high-tech Olympics” will give local tech firms a boost in revenue and publicity
SPECIAL REPORT [Premium]
Card counting
Credit card use is on the rise, and banks are struggling to manage them

China Merchants Bank

CMB strategy: Never a state prop
The fundamental difference between China Merchants Bank (CMB) and its domestic competitors is that it was never intended as a cash point for local government projects.

Retail banking

Leader of the pack
China Merchants Bank has blazed a trail in retail services. Now every other bank is trying to do the same
REPORTS [Premium]

Commodities

Golden opportunity
A movement into the gold market is seen as a means of diversifying China’s US dollar holdings

Desertification

Ecological imbalance
Desert areas in Northern China are gaining ground. The only solution may be to eliminate farmland

Energy

Sand solutions
Could Canada’s Alberta oil sands provide an answer to China’s growing energy demands?

Environment

There and back again
China’s electronic exports are returning to the mainland as toxic e-waste

Media

Magic money
Pirates make books appear out of nowhere and are reaping substantial rewards

NGOs

Giving back, corporate style
A new organization is bringing venture philanthropy to China’s liberalizing NGO sector
QUESTION & ANSWER [Premium]

Consulting

Setting the standard
Accounting firms must position themselves to cater for a more financially integrated world, says Deloitte’s new regional boss
SPOTLIGHT

Netherlands

Plugging the gap
Sino-Dutch trade ties strengthen with technological sharing on the environment

Q&A

Open for business
With foreign banks now able to offer more services in China, ABN AMRO is looking to capitalize
MARKETS

Podium

The fourth way
The recently drafted Foreign Investment Partnership Law presents overseas players with another path into China

Red Dragon Fund

Correction and consolidation
More ups and downs in the market but the mid-term outlook appears more bear than bull

Industry Overview

The generation game
China’s telecom industry is preparing for the launch of 3G networks, but the wait has been a long one
FOCUS

Guest Word

The investors’ lure
Olympic growth is already boosting supply and demand for Beijing property

Report

Room at the inn
Hotels are increasing capacity for the Olympics and also looking beyond 2008
Betting on gold
The Olympic Games may translate to gaming dollars for Hong Kong and Macau
Olympian effort
Pulling out all the stops for Beijing 2008
Up and away
Beijing 2008 and a changing aviation industry

Q&A

The sky’s the limit
What the Olympics means for airlines
OPINION [Premium]

Web Worm

Stuck in the backwaters
China’s infatuation with a homegrown 3G standard is killing innovation in telecom

View from Europe

New leaders, new divisions
Fresh faces in Paris and London are likely to stir up debate in Europe. China will, as always, be a talking point

Ken DeWoskin

Crossing the quality line
Safety concerns about Chinese goods could peg back the country’s export ambitions

Philip Bowring

Seeds of progress
If Taiwan’s presidential election goes smoothly in 2008, a settlement with Beijing will become a remote possibility
COMMENTARY

NGOs

Top-down control
The closure of a respected civil issues publication may mean trouble for NGOs

Private equity

Squeezing the deal
China hasn’t always been friendly territory for private equity (PE) investors. Most notably, an attempt last year by the Carlyle Group to take over construction equipment maker Xugong was put under severe public and regulatory scrutiny. Just in the last month, it was revealed that a Carlyle bid to buy into Chongqing City Commercial Bank was also vetoed.
REVIEW

Fat Dragon

All is sunshine down south
Hong Kong's prospects are rosy 10 years after the handover

Punditry

The bang of the buck

China Buzz

China Buzz

News Review

Wen’s warning
The environment was in the news this month
Paper mandates
News laws, including the labor contract law, were passed by a recent meeting of the legislature
Up, up and away
Mixed fortunes
It's been a volatile month for the stock markets

Politics & Society

Tit for tat
What began three months ago with the largest recall of pet food in US history had transformed into a diplomatic incident by mid-July as safety concerns over Chinese products threatened to undermine the country’s credibility as an exporter.
CULTURE

Travels to the West

Gorging
Graham Earnshaw walks from Shanghai to Tibet when he has the time, always starting from the last place he stopped. This month we find him near the Three Gorges Dam, Hubei province

Book Review

Migratory lifestyles
Hundreds of millions of Chinese have fought their way out of poverty in the last few decades.

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