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He said, we said
HOME > PAST ISSUE > REPORTS [Premium content]January 2007
Forget jingles and billboards. China is leading the new world of consumer-driven internet advertising
Advertising on the internet is turning out to be a super-powered version of an age-old phenomenon: word of mouth.
The old clich� says that it is the most effective form of advertising, and in a media-saturated age where savvy consumers are cynical about traditional marketing, advice and experience from those we trust has become more important. Enter "internet word of mouth" (IWOM).
Sam Flemming, CEO of CIC data, a company he founded to track consumer IWOM, ...
The old clich� says that it is the most effective form of advertising, and in a media-saturated age where savvy consumers are cynical about traditional marketing, advice and experience from those we trust has become more important. Enter "internet word of mouth" (IWOM).
Sam Flemming, CEO of CIC data, a company he founded to track consumer IWOM, ...
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