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HOME > PAST ISSUE > REPORTS [Premium content]March 2007
A top-notch hospital finds consumers willing to pay premiums for luxury care
In need of a holiday? A visit to the Xiyue Postnatal Hospital in Shanghai would be hard to beat.
Meaning "happiness" or "joyous" in Mandarin, the Xiyue is more like a holiday resort than a place of healing. Combining well-furnished rooms for mothers and children and a swimming pool, a golf course, tennis courts and karaoke bars for visitors, the hospital provides a powerful incentive for extending the recuperative period.
That is the point.
One tenet ...
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