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Building a backbone

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April 2007

Manufacturers and retailers are wanted in China’s interior

China's economy is long past being based on cheap manufacturing. It is home to a significant consumer class. The urban affluent, just 1% of the population but accounting for 10% of the disposable income, are the tip of the iceberg.

The challenge is access.

"The market is very limited if you want to go beyond the seaboard... there is no infrastructure," said Charles Merkle, president of CBC Consultants.

Beijing is keen to push business westwards to redress ...

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