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Dreaming in code
HOME > PAST ISSUE > REPORTS [Premium content]April 2007
A new technology could unlock China’s lucrative mobile advertising market
Advertising to the world's largest mobile phone user-base should be a marketer's dream. Yet China's mobile advertising market was valued at just US$17 million last year, well below the US$40 billion spent on ads in total.
A new kind of mobile advertising technology, however, could be the key that unlocks the country's 461 million mobile phone screens to advertisers.
The technology uses two-dimensional barcodes, a more evolved cousin of the humble Universal Product ...
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