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Seeds of hope

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April 2007

Improving the lives of China’s farmers is a government priority, but breathing life into a creaking agricultural sector is not easy

It wasn't until they started chopping down the orchards that action was taken. Apples had long been a feature of Yantai's farms in the eastern province of Shandong but, in an industry hit by oversupply, they just weren't profitable.

For the people behind Yantai North Andre Juice, this gap in the market represented a business opportunity.

"The farmers aim to grow apples that are suitable for eating but 10-20% of industrial apples cannot be sold commercially because ...

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