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Fashionable entry
HOME > PAST ISSUE > REPORTS [Premium content]May 2007
H&M's arrival in China will up the ante in the competitive midlevel fashion market
It was an event that had been on the lips of Shanghai's fashion conscious for months. On April 12, the first H&M store in mainland China finally opened its doors.
The Swedish retailer took its first steps into the ever-more-competitive Chinese fashion market with a bang, flying in pop star Kylie Minogue to launch her own line of swimwear and open the store on Huaihai Lu. With over 1,300 stores in 24 countries, H&M is no stranger to foreign markets but, until now, it had limited ...
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