Organic process
HOME > PAST ISSUE > REPORTS [Premium content]May 2007
Supply of organic produce is far ahead of demand
Zhang Peiming remembers when vegetables used to taste good in China. Less than 20 years ago, he recalls, tomatoes were fresh and sweet without chemicals added to enhance their color and size.
Nowadays, Zhang, 43, is among 60% of China's 562 million urban inhabitants willing to pay more for certified green or organic produce, according to a survey by the Ministry of Commerce.
Zhang, a Shanghai-based marketing executive, buys most of his family's vegetables in the local supermarket. ...
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