Selling strategies: The art of auto retail
HOME > PAST ISSUE > SPECIAL REPORT [Premium content]May 2007
The retail side of China's auto industry has traditionally been rather crude. While in developed markets a lot of emphasis is placed on customer service as the dealer is the first physical point of contact between carmaker and client, Chinese dealers focus on revenue.
"They are not looking at it in terms of service," said Philip Coquelle, director of automotive research at ACNielsen China. "You really notice this when you talk to consumers - they don't see any differentiation. ...
log in to continue reading...
 |
To receive the best China business news that the market has to offer,
subscribe to the China Economic Review.
subscribe to the China Economic Review.