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HOME > PAST ISSUE > SPECIAL REPORT [Premium content]May 2007
With local manufacturers looking to challenge foreign firms, China's auto industry is getting more cutthroat and competitive
The word Longbridge was once synonymous with all that was great about British motoring. This southern suburb of Birmingham in the English midlands gave a home and a name to what was, at its peak, the world's largest car plant, producing Austin, Morris and MG Rover cars.
As the UK auto industry slipped into 20th century oblivion, the plant saw nationalization, privatization, mergers, takeovers and, ultimately, financial meltdown. In April 2005, with owner MG Rover in receivership, Longbridge ...
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