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Flying coup

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June 2007

Small, low-cost airlines have proven they can be profitable by stripping flights to the bare essentials

Five centuries ago, would-be pilot Wan Hu tied himself into a wicker chair attached to two kites and 47 arrow rockets and, perhaps unwittingly, gave birth to China's aviation market.

Wan certainly didn't have a paper ticket for his journey and, now, neither do the vast majority of Chinese passengers on domestic flights.

E-tickets have emerged as one of the most common and effective tools used by small private airlines to remain competitive in the industry.

This ...

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