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Joining in: Online engagement
HOME > PAST ISSUE > SPECIAL REPORT [Premium content]June 2007
In a country known for being difficult when it comes to obtaining music through legal channels, Motorola's music download site has proved an unexpected success story.
In less than a year, motomusic.com.cn has become China's largest legal music download site, while the company's mobile phone sales have rocketed.
"Their market share really doubled in the last couple of years," said Chris Reitermann, China president of advertising company OgilvyOne, which specializes ...
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