Party time: Marketing through events

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June 2007


Michael Ohlsson, a DJ and promoter, hosts monthly parties which he says poke fun at the growing consumer culture in China.

"I find a lot of ‘cool hunters' and marketing people are looking for something that doesn't really exist here," said Ohlsson. "I'm not being naïve... it's just that I think people expect there's some sort of ‘cool culture' here but I'm pretty cynical about it.

"I get e-mails and calls from ‘cool ...

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