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HOME > PAST ISSUE > COVER STORY [Premium content]August 2007
While Lenovo has yet to win over consumers in the US and Europe, it reigns supreme in China. However, most analysts agree that, given its 36% market share, the company’s domestic Olympic marketing efforts offer little room for growth. So why is the company spending big in China?
“It means we can penetrate further into tier five and tier six cities,” said Alice Li, a vice-president in Lenovo’s Greater China brand communications department who is responsible for Olympic marketing.
“Last year we did a ‘One thousand county Olympic road show,’ bringing Olympic history and culture to people living in remote cities. This was an opportunity for them to experience both the Olympic Games and computers.”
Li reports ...
“Last year we did a ‘One thousand county Olympic road show,’ bringing Olympic history and culture to people living in remote cities. This was an opportunity for them to experience both the Olympic Games and computers.”
Li reports ...
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