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Rise of the machines
HOME > PAST ISSUE > COVER STORY [Premium content]August 2007
Lenovo sees the Olympics as a means of boosting its international profile
Next June, the Olympic torch will make its way to the summit of Mount Everest for the very first time. The publicity generated will be good for the 2008 Beijing Olympics. It will also be good for Lenovo.
China’s leading computer maker is one of the official sponsors of the Olympic torch relay and is also responsible for the design of the torch itself. The company has even signed up the Chinese mountaineering team that will carry the torch up Mount Everest.
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