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Size matters: Going global
HOME > PAST ISSUE > COVER STORY [Premium content]August 2007
The largest shoe Li Ning has ever made was for US basketball star Shaquille O’Neal.
“If you come to our office in Beijing you will see it,” said Li Ning CFO and executive director Tan Wee Seng.
That one shoe cost thousands of dollars, because the mold had to be built from scratch – Li Ning doesn’t make shoes that size for mass production. Indeed, as long as the company is focused on China, it doesn’t make economic sense to produce anything over a size 44.
“The most expensive investment in a pair of shoes is ...
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