Politics & Society

Spin it to win it

August 2007: Beijing bureaucrats are handling the games’ delicate publicity matters well, for now

Beijing’s bureaucrats are not naturals at public relations, yet they are embracing the biggest PR exercise of all: the Olympic Games. A government prone to heavy-handed crackdowns seems unlikely to fare well in the era of camera phones and blogging, especially with hundreds of foreign correspondents roaming the country.

But banish the idea of a world-class  faux pas. So far, China has handled Olympics controversy with surprising savvy.

The Olympics lime...

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