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HOME > PAST ISSUE > COVER STORY [Premium content]August 2007
Beijing bureaucrats are handling the games’ delicate publicity matters well, for now
Beijing’s bureaucrats are not naturals at public relations, yet they are embracing the biggest PR exercise of all: the Olympic Games. A government prone to heavy-handed crackdowns seems unlikely to fare well in the era of camera phones and blogging, especially with hundreds of foreign correspondents roaming the country.
But banish the idea of a world-class faux pas. So far, China has handled Olympics controversy with surprising savvy.
The Olympics limelight ...
But banish the idea of a world-class faux pas. So far, China has handled Olympics controversy with surprising savvy.
The Olympics limelight ...
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