Media, Tech & Telecom
Stuck in the backwaters
August 2007: China’s infatuation with a homegrown 3G standard is killing innovation in telecom
In July, reports surfaced that China’s two mobile telecoms giants had hit upon a novel marketing strategy. In the east China city of Suqian, China Mobile and China Unicom were giving away cases of local beer to new subscribers.
An analyst quoted in the Financial Times noted that, although a duopoly, the two companies were competing to lure subscribers as though there were “10 competitors fighting it out.”
As effective as beer-driven marketing may ...
An analyst quoted in the Financial Times noted that, although a duopoly, the two companies were competing to lure subscribers as though there were “10 competitors fighting it out.”
As effective as beer-driven marketing may ...
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