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HOME > PAST ISSUE > COVER STORY [Premium content]August 2007
Beijing 2008 is crunch time for Chinese brands looking to make good
In 12 months time, the wait will finally be over. August 8, 2008 will see the lights go up in the new National Stadium on a 16-day sporting spectacle that has been seven years in the making. For China, hosting the Olympics offers a potentially much longer-lasting legacy.
Companies both foreign and domestic are looking to exploit the phenomenal marketing opportunities the event offers. Whether an official Olympic sponsor or an outsider hoping to muscle in on the action, the corporate ...
Companies both foreign and domestic are looking to exploit the phenomenal marketing opportunities the event offers. Whether an official Olympic sponsor or an outsider hoping to muscle in on the action, the corporate ...
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