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Smoke and mirrors
HOME > PAST ISSUE > REPORTS [Premium content]September 2007
Big Tobacco must race against regulators and a global anti-smoking movement as it seeks salvation in China
At the turn of the century, American tobacco magnate James Duke was looking for ways to capitalize on a new invention, the cigarette-rolling machine. The story goes that he opened an atlas, scanning the population numbers of every country, until finally, he read the words “Pop. 430,000,000.”
“That is where we are going to sell cigarettes,” he proclaimed.
That place was, of course, China. Duke was the first chairman of British American Tobacco ...
“That is where we are going to sell cigarettes,” he proclaimed.
That place was, of course, China. Duke was the first chairman of British American Tobacco ...
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