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Future shock
HOME > PAST ISSUE > REPORTS [Premium content]October 2007
As marketers blindly rush to sell their products to a shrinking Chinese youth market, they may be missing a vital demographic
China’s dynamic economy is creating a new class of rich young people clamoring to consume like their counterparts in the West. That, at least, is the commonly held wisdom. But it may lead businesses to overlook an entirely different age group which may hold the true prize - the old.
For years now, marketers may have ignored China’s demographic reality. They have aimed an increasing number of products at a shrinking youth population while bypassing less sexy but increasingly ...
For years now, marketers may have ignored China’s demographic reality. They have aimed an increasing number of products at a shrinking youth population while bypassing less sexy but increasingly ...
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