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In a giant’s shadow
HOME > PAST ISSUE > REPORTS [Premium content]October 2007
Mobile game makers are struggling to make ends meet in a market dominated by carriers
Games are supposed to be fun, but for China’s mobile game makers, they are often anything but. Game producers must live in the shadow of the state-controlled mobile phone operators, primarily China Mobile. Minute movements from this telecom behemoth can have a huge impact on small players.
“Everyone in the country has got a mobile phone in their hand, so it’s a massive market,” said Paul Waide, who tracks the mobile market at research house JLM Pacific Epoch. ...
“Everyone in the country has got a mobile phone in their hand, so it’s a massive market,” said Paul Waide, who tracks the mobile market at research house JLM Pacific Epoch. ...
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