Economics & Trade

Price isn’t everything

October 2007: Concerns over Chinese product safety loom large on the minds of Europe’s consumer-conscious administrators

China’s export success is based on supplying goods more cheaply than its competitors. Mere cost advantage is not everything, however. Over many years, China has also built itself a reputation for good quality and increasingly high value-added products across a vast array of categories.

Now this is under threat. In both Europe and America, China has been the focus of a series of product recalls that could destroy its reputation in a way that no other case of trade friction h...

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