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October 2007

Future profits from real estate development may be more easily found in second- and third-tier cities

As far as real estate developers go, SPG Land is no giant. The company launched a single residential project on the outskirts of Shanghai in 1999, which led to a second and a third – all luxury homes for affluent family types willing to commute.

At the time, high-end real estate in Shanghai was one of the hottest sectors in China. The developments sold well and the company became a respected industry player. But it wasn’t until last year that things really took off.

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