Boxed out: No more free football
HOME > PAST ISSUE > REPORTS [Premium content]December 2007
English Premier League football could entice Chinese viewers to pay for their TV programs
For 17 year-old Zhou Yong, watching English Premiership football matches on Saturday nights was the single high point of the week. No more homework – just 90 minutes of pure joy.
Sadly, this came to and end in August when the plug was pulled on free-to-air broadcasts of the game in China. The rights to Premiership matches, which had been shown on ESPN since 2001, were bought by Tiansheng TV, also known as WinTV. The station, which is run by state-owned Guangdong Provincial ...
Sadly, this came to and end in August when the plug was pulled on free-to-air broadcasts of the game in China. The rights to Premiership matches, which had been shown on ESPN since 2001, were bought by Tiansheng TV, also known as WinTV. The station, which is run by state-owned Guangdong Provincial ...
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