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Digital direction
HOME > PAST ISSUE > REPORTS [Premium content]December 2007
IPTV is losing out to DTV as Chinese television embraces the next generation of technology
Television penetration in China stands at a dizzying 98%. It is the big kid on the block as far as advertising expenditure is concerned and this isn’t going to change any time soon. So, as the country enters the digital age and prepares to switch off the analog signal, it isn’t surprising to find a battle going on over who gets to steer the ship.
The competitors are digital television (DTV) and internet protocol television (IPTV), although it’s hardly a fair fight. ...
The competitors are digital television (DTV) and internet protocol television (IPTV), although it’s hardly a fair fight. ...
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