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The halo effect
HOME > PAST ISSUE > SPECIAL REPORT [Premium content]December 2007
Alibaba.com’s IPO is casting the business-to-business market in a flattering new light
Thanks to Alibaba.com, the once musty trade of operating a business-to-business (B2B) portal has suddenly become fashionable – a US$1.5 billion share offering can do that to an industry. But trendiness hasn’t yet caught up with the offices of Busytrade, one of several up-and-comers out to profit from China’s 42 million small companies that Alibaba has so richly exploited.
Busytrade’s office is located on the 22nd floor of a dingy pale green building overlooking ...
Busytrade’s office is located on the 22nd floor of a dingy pale green building overlooking ...
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