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The prestige gap
HOME > PAST ISSUE > REPORTS [Premium content]December 2007
Reports of the decline of foreign brands are either spot on or greatly exaggerated
Is the appeal of foreignness wearing thin in China? It depends whom you ask. Some analysts say multinational brands still have a commanding power while others believe the gap between domestic and international goods is closing.
“In 95-98% of product categories, having a Chinese brand is definitely an asset,” said Ian St-Maurice, a Shanghai-based associate principal at McKinsey.
According to a recently released McKinsey survey of consumer behavior in China, ...
“In 95-98% of product categories, having a Chinese brand is definitely an asset,” said Ian St-Maurice, a Shanghai-based associate principal at McKinsey.
According to a recently released McKinsey survey of consumer behavior in China, ...
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