Gobbling the margins
HOME > PAST ISSUE > REPORTS [Premium content]January 2008
China’s mobile operators are squeezing the mobile valued-added services market for all it is worth
In China, mobile phones are a status symbol, an entertainment console and vehicle for self-expression – for those with an image to live up to, only the newest, fastest and most versatile handset will do. The fashion statement extends to applications that run off the phone, which means wireless value-added services (WVAS) – ringtones, games, pictures and so on – are big business.
Credit Suisse First Boston (CSFB) and Beijing-based research company Analysys International ...
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