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Squeezed out: China Mobile chases content
HOME > PAST ISSUE > REPORTS [Premium content]January 2008
Ring-back tones
A ring-back tone is the sound or music that callers can hear instead of a ringing tone when calling a mobile phone. Consumers are charged two fees for ring-back tones: a subscription fee of about RMB5 (US$0.67) and a title fee of RMB2-3 (US$0.27-0.40) per song.
In the past, operators would only receive 15% of the title fee, the other 85% going to the service provider and content provider. Now operators are cutting out the service providers to ...
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