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The saving game
HOME > PAST ISSUE > REPORTS [Premium content]January 2008
Tapping health concerns is the best way to sell energy-saving to Chinese consumers
Cleantech and climate change may now be buzzwords in China, but they are centered on technologies that are removed from daily life, like solar power and water filtration. For the average consumer, saving energy – and the environment – can be a vaporous notion.
The marketing consultancy What If was asked by the Joint US-China Cooperation on Clean Energy (JUCCCE), a non-profit group, to figure out how to rally China’s millions of consumers around the idea of energy ...
The marketing consultancy What If was asked by the Joint US-China Cooperation on Clean Energy (JUCCCE), a non-profit group, to figure out how to rally China’s millions of consumers around the idea of energy ...
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