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Going south
HOME > PAST ISSUE > SPECIAL REPORT [Premium content]February 2008
Southeast Asia must refresh its marketing strategies to ride the Chinese tourism wave
Like so much of travel, it was inspired by romance. A few years ago, 29-year-old Shanghainese Ye Fen watched Summer Holiday, a movie starring Hong Kong actress Sammi Cheng as the owner of a gorgeous island beach. In the movie, Cheng falls for a laidback beach bum on her island. It was shot in Redang, an island off the east coast of peninsula Malaysia.
Ye Fen was so impressed by the celluloid Redang she decided to visit the real thing. In 2006, she made it to Malaysia – visiting ...
Ye Fen was so impressed by the celluloid Redang she decided to visit the real thing. In 2006, she made it to Malaysia – visiting ...
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