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Japan’s PR deficit
HOME > PAST ISSUE > REPORTS [Premium content]February 2008
Despite Yasuo Fukuda’s warm reception in China, Japanese firms are still in need of good publicity
During his official visit to Beijing last December, Japan’s new Prime Minister Yasuo Fukuda played catch with his Chinese counterpart Wen Jiabao.
Dressed in baseball uniforms, the two leaders smiled at the cameras and exchanged a few polite lines coated in diplomatic poetry. Just before the visit, Chinese media coverage of the 70th anniversary of the Nanking Massacre was relatively muted.
“I was surprised that the media didn’t really play it up; maybe ...
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