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HOME > PAST ISSUE > COVER STORY [Premium content]April 2008
How China’s domestic handset makers ended up playing second fiddle to the foreign competition
Mobile handset vendors in China probably couldn’t imagine a better customer than Simon Xue. According to Xue, who works as a digital marketing manager for an advertising firm in Beijing, one year he bought 11 new mobile phones.
“I was young and going out a lot and losing my phones all the time,” he said. “I didn’t feel bad about losing them because it meant I could buy the newest model.”
Xue has since reined in his purchases. He currently ...
“I was young and going out a lot and losing my phones all the time,” he said. “I didn’t feel bad about losing them because it meant I could buy the newest model.”
Xue has since reined in his purchases. He currently ...
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