Consumer
The hole hog
April 2008: Dunkin’ Donuts is looking to push the ringed pastry to prominence in mainland China
Shanghai could soon be China’s doughnut central. On January 25, Dunkin’ Donuts, the global coffee and donut chain, announced that it would open 11 new stores in the city by the end of 2008. They are to be operated by Mercuries & Associates, which also holds the Dunkin’ franchise in Taiwan. The chain has plans to roll out 100 stores by 2018.
Dunkin’ will enter a market loaded with fast-food goodies. Its sole competitor in the doughnut realm will be Mr D...
Dunkin’ will enter a market loaded with fast-food goodies. Its sole competitor in the doughnut realm will be Mr D...
log in to continue reading...
Advertisement
