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Domestic leg of the torch relay an expression of post-quake national unity
HOME > PAST ISSUE > PERSPECTIVE [Premium content]July 2008
Lenovo, a top-level Olympic sponsor and one of JWT’s clients, graciously invited me to be a torch bearer for the 2008 Beijing games. I accepted as a mark of respect for a valued business partner and to tip my hat to a nation and people with epic ambition. I also wanted to send a signal to foreign audiences that cultural relativism is a reality we in the West must accept and respond to with empathy, without, of course, forfeiting our own moral compass.
I ran 100 meters through unsexy ...
I ran 100 meters through unsexy ...
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