Life in the shark pool: Selling electronics

China’s consumers may be increasingly liberal in their spending habits, but that has not always translated into success for retailers. Many are dragged into cut-price competition and few are able to truly differentiate themselves.

Nowhere is that more true than the consumer electronics retail segment – despite this being ranked as the category most Chinese hope to spend more money on, according to a report by the Boston Consulting Group.

Gome and Suning are the lea...

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