Sector brief: Media, Tech & Telecom
Software piracy major concern
December 28, 2009: Intellectual property was at the heart of many discussions at this year's U.S.-China Internet Industry Forum. Though the software piracy rate currently stands at 80 percent in China, there are hopeful signs.
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At the third annual US-China Internet Industry Forum, top government and technology leaders gathered to discuss business and policy topics of mutual interest including intellectual property issues.Co-hosted by Microsoft and the Internet Society of China, the event was also co-sponsored by Google, eBay, Intel, About.com, Verisign, Akamai, Yahoo, People.com, Xinhuanet.com, China.com.cn, CCTV.com, SOHU.com, Netease.com and Baidu.com, which is a very comprehensive roll call of the major players affected.
Microsoft's Chief Research and Strategy Officer Craig Mundie said, "there is a fair amount of misunderstanding and polarizing rhetoric about the U.S. and China and the Internet." While there is not quick easy solution, Mundie noted that "a collaborative, open approach" and "direct engagement" can go a long way toward helping to create the "Internet we want."
Chinese leaders at the event said that concern over IPR is growing in their country, and they pointed out that China is not the only source of IPR theft.
One way to fight piracy is by adapting one's business model to the realities of the marketplace.
Chinese entrepreneurs have already done this successfully by creating multibillion-dollar companies based on cloud computing, such as Tencent and Shanda Interactive Entertainment. When a company offers software in the cloud rather than in a downloadable format, piracy becomes a non-issue. Microsoft and other American companies are moving in this direction as well.
Chinese entrepreneurs have already done this successfully by creating multibillion-dollar companies based on cloud computing, such as Tencent and Shanda Interactive Entertainment. When a company offers software in the cloud rather than in a downloadable format, piracy becomes a non-issue. Microsoft and other American companies are moving in this direction as well.
TechNewsWorld reported the view that the conference was a success and continued interaction between Chinese and American players should help to build a brighter future.
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