China's smartphones take half of Indian market

China's smartphones take half of Indian market

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Chinese smartphone brands took more than half of India's market for the first time in this year's first quarter, using their experience in relatively high-quality, low-end models to steal share from homegrown players. The Chinese brands took 51.4% of the market in the first three months of the year, representing a gain of 16.9% from the fourth quarter and more than double their share from a year ago, according to IDC. Chinese brands have been flocking to India over the last three years, hoping to replicate their success from their home market where they now dominate. Most have capitalized on their expertise in low-end models that can sell for the equivalent of $100 or less, an important factor in a highly price-sensitive market like India. To further lower their costs, a growing number of Chinese brands are also setting up manufacturing facilities in the country, according to Caixin