Greater China CEO for JWT and author of 'Billions: Selling to the New Chinese Consumer'
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CONSUMER: Maximum exposure
The North Asia CEO of JWT outlines the three golden rules for marketing global brands in China...>>More -
CONSUMER: Caught between two poles
The most successful product designs in China allow consumers to stand out while fitting in, says JWT's North Asia CEO...>>More -
CONSUMER: From aspiration to preservation
With Chinese consumers in a temporary funk, brands must tailor their messages to conservative tastes, says JWT's North Asia CEO...>>More -
CONSUMER: Wallet closed, temporarily
The economic crisis will squeeze, not choke, Chinese consumers, says JWT's Greater China CEO...>>More -
POLITICS & SOCIETY: Who won the Olympic brand war?
Tom Doctoroff of JWT on which Olympic sponsors won gold and which fell at the first hurdle...>>More
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- Authors Adam Francis Alfred Romann Andrew Curtain Andy Rothman Beijing Calling Benjamin Kang Lim Charles R. McElwee Dicky Tse Fat Dragon Graham Earnshaw Jack Rodman Jenifer Zeigler John D.Van Fleet John Guise John Spellman Ken DeWoskin Kerry Brown Lara Farrar Malcolm Moore Mike Revzin Mollie Kirk Paul French Philip Bowring Richard Brubaker Robert Abbanat Salamatu L. Turay Silas Chiow Steven M. Dickinson Tim Burroughs Tom Doctoroff Vivian Han Web Worm
