Event overview
In a country as massive, varied and brand-saturated as China, getting your brand across in a way that generates not only recognition but also loyalty from customers is an enormous challenge. Does China receive brands from other countries? What are the proven strategies? How will impact of global financial turmoil and product safety scandals affect consumers' mindset?
China Economic Review has invited advertising and marketing experts including Tom Doctoroff and Paul French, as well as speakers from Siemens and Disney, to talk about the media and messages that work on the mainland. This interactive and case study-oriented event will provide valuable insight to help you create a strategy to take your brand to the next level in the People's Republic.
Conference agenda
| 08:00 - 09:00 | Registration |
| 09:00 - 09:05 | Opening remarks |
| 09:05 - 10:05 | BIG IDEAS: Harnessing a New Era of Consumer Empowermnet Mr. Tom Doctoroff, CEO, Greater China, J. Walter Thompson |
| 10:05 - 10:50 | Recession Marketing Mr. Paul French, Founder and the Chief China Representative, Access Asia |
| 10:50 - 11:05 | Tea break |
| 11:05 - 11:50 | Measuring branding effectiveness and ROI Ms. Michaela Stolz-Schmitz, Vice President, Director of Corporate Marketing, Siemens China |
| 11:50 - 12:35 | Panel Discussion - Crisis management for brands in China |
| 12:35 - 13:30 | Luncheon |
| 13:30 - 14:15 | Brand verbal identity - The delicate art of naming brands and products, and why it matters Mr. Valdimir Djurovic, Managing Director, LABBRAND |
| 14:15 - 15:00 | Building Deeper Emotional Connection Mr. Lance Diaresco, Vice President, Corporate Brand Management, Asia Pacific and Marketing, China, The Walt Disney Company |
| 15:00 - 15:25 | Tea break |
| 15:25 - 16:10 | Branding in China - The truth about perception of foreign brands in China Dr. Niklas Schaffmeister, Vice President Asia-Pacific, BBDO Consulting |
| 16:10 - 16:55 | Panel Discussion - E-branding challenges in China |
| 16:55 | Closing remarks |
Rates
| Individual Tickets | RMB 2,500 / US$ 371 |
| Corporate Table Tickets | RMB 10,000 / US$ 1,488 |
| * Corporate Table of 5 (Book 4 to get 1 delegate free) | |
Who should attend
Marketing Directors, Brand Managers, Sales Directors, PR Directors, Senior Decision Makers.
| Click here to Book Now or contact Grace Tan | |
| Tel: | +86 (0) 21 5187 9633 ext 851 |
| Fax: | +86 (0) 21 5385 8953 |
| Email: | conference@sinomedia.net |
| Website: | www.chinaeconomicreview.com/conferences |
China Economic Review, and its local agent Shanghai Yanran Advertising Ltd.