China FMCG Conference 2009

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China FMCG Conference 2009

Event overview

While the economic downturn has spread, and US and European retail markets are shrinking quickly, China’s market appears relatively healthy. Beijing has introduced policies to stimulate the economy and expand domestic demand, but the environment will remain difficult for the FMCG industry.

This conference aims to play an intermediary role between buyers – of chain stores, supermarkets, wholesalers, retail sales points, local and international retail chain stores, regional/national distributors, and manufacturers – and both established and unknown brands and products in the food and beverage, cleansers and hygiene, packaging and services, cosmetics and beauty, and house ware and kitchenware sectors.

Speaker Panel:

Kunal Sinha, Executive Director – Discovery Ogilvy & Mather Greater China
Ashok Sethi, Regional Director, TNS China
Mark Millar, Vice President of Supply Chain Asia & Managing Director at M Power Associates
Shaun Rein, Managing Director of the China Market Research Group
Ben Cavender, Senior Analyst at China Market Research Group
Ghislain de Mareuil, Partner, DLA Piper international
Dr. Niklas Schaffmeister, Vice-President Asia-Pacific BBDO Consulting

Agenda

08:00 - 09:00	Registration
09:00 - 09:05	Opening remarks
09:05 - 09:45	Session I: Structuring Retail Operations in China: Main Options and Key Issues Pros and cons of available options to structure a retail network in China: franchising, licensing, directly owning retail stores, partnering with a financier... Web-retailing: specifics to be addressed Anti-trust issues when setting-up a joint-venture with or acquiring a Chinese local partner Reviewing existing commercial practices and structuring relations with suppliers, distributors and competitors so that they comply with China's new competition law Ghislain de Mareuil, Partner, DLA Piper international
09:45 - 10:30	Session II:How to cost-effectively optimize your FMCG supply chain during the economic crisis FMCG Supply Chains Challenges in China Market Impact of Economic Crisis Opportunities to Optimize Case Study Mark Millar, Vice President of Supply Chain Asia & Managing Director at M Power Associates
10:30 - 10:55	Tea break
10:55 - 11:40	Session III: How can marketers make the best of this unique juncture in time and deploy the most effective strategies for establishing a firm position in China. The Chinese consumer is still confident and while there are changes in her behavior, there are still many opportunities To exploit these opportunities marketers need to understand the consumer trends and segment the consumers Given the size and complexity of the market, a single strategy is unlikely to work in all segments and locations within China Ashok Sethi, Regional Director, TNS China>
11:40 - 12:30	Session IV: Panel Discussion- How to play the game in a financial crisis Shaun Rein, Managing Director of the China Market Research Group
12:30 - 14:00	Lunch
14:00 - 14:45	Session V: The Opportunity for Brands in Small Town China The 4-5 tier towns, your new future China's rural marketing structure Retaining brand loyalty in China’s rural areas Kunal Sinha, Executive Director – Discovery Ogilvy & Mather Greater China
14:45 - 15:30	Session VI: Finding Marketing Success in Rural Markets Through Efficient Marketing The challenges of selling into rural markets Why rural markets can be a great opportunity for companies trying to improve their positions Key factors for marketing success in rural markets Ben Cavender, Senior Analyst at China Market Research Group
15:30 - 16:00	Tea Break
16:00 - 16:30	Session VI: Panel Discussion- Targeting China’s rural areas Ben Cavender, Senior Analyst at China Market Research Group Kunal Sinha, Executive Director – Discovery Ogilvy & Mather Greater China Dr. Niklas Schaffmeister, Vice-President Asia-Pacific BBDO Consulting
16:30 - 16:35	Closing remark

Who should attend

Managing Directors, General Managers, Directors, Supply Chain Managers, procurement, sourcing, warehouse, logistics, operations and manufacturing, chemicals and dangerous goods industry personnel

Local and international hypermarkets, supermarkets, shopping centers and retail chain stores, wholesalers, distributors and importers of powder detergents, liquid detergents, soap varieties, paper products, bathroom/kitchen cleansers and hygiene products, room freshener products, insect repellents, private label products, cosmetics and beauty products, baby care products and accessories, health products, chocolate, candy and confectionary products, edible oils, organic products, hot beverages, natural beverages, herbal vitamins and cures, home and kitchen products, and packaging and services.

Rates

Individual Tickets
Early Bird Rate before May. 28	RMB 2,200 / US$ 327
Standard Rate	RMB 2,500 / US$ 373

Corporate Table Tickets
Early Bird Rate before May. 28	RMB 8,800 / US$ 1,308
Standard Rate	RMB 10,000 / US$ 1,492
* Corporate Table of 5 (Book 4 to get 1 delegate free)

Click here to Book Now or contact David Lu/Grace TAN
Tel:	+86 (0) 21 5187 9633 * 871/851
Fax:	+86 (0) 21 5385 8953
Email:	conference@sinomedia.net
Website:	www.chinaeconomicreview.com/conferences

China Economic Review, and its local agent Shanghai Yanran Advertising Ltd.