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Digital Marketing China 2009
Digital Marketing China 2009
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Event overview

China currently has the world’s largest internet and mobile phone user population. Players in the marketing business in China, from clients to advertising agencies to media companies, have been exposed to great opportunities brought on by various channels including blogging, video sharing, SMS, search engines, social networks and online games. Facing challenges of completely fragmented and highly customized communications, how should the players seize these opportunities to maximize profits and cut costs?

Following the first successful seminar in 2008, Digital Marketing China 2009 will go online and provide insights into effective strategies and practical advice through a comprehensive mix of informative presentations, case studies, and Q&A sessions with experienced digital marketing experts.

Agenda

08:30 - 09:00 Online Login
09:00 - 09:05 Introduction
09:05 - 09:35 Organic Search Engine Optimization and best practices
  • Defining search engine users
  • Exploring the optimum use for organic search
09:35 - 10:05 Optimal budget allocation with the right mix of online channels
  • Understanding different channels: social networks, video sharing sites & blogging
  • Validating percentage allocation spend
  • Integrating digital marketing into communications strategies
10:05 - 10:15 Short Break
10:15 – 10:45 Mobile marketing and 3G opportunities
  • Deploying wireless media
  • SMS and MMS marketing: value vs. spam
  • New opportunities for mobile internet from 3G applications
10:45 - 11:00 Panel Discussion: Accountability through metrics and measurements
  • Adopting the latest tools to justify marketing allocation and spend
  • Examining long-term benefits and cost implications
11:00 – 11:05 Closing remarks

Who should attend

Marketing Directors/Managers, Brand Directors/Managers, Communications Directors/Managers, Business Development Managers, e-marketing Managers, Digital Marketing Managers, General Managers, Vice Presidents, Presidents

Rates

Individual Tickets
Early Bird Rate (before June 30 2009) RMB 300 / US$ 44
Standard Rate RMB 500 / US$73
Corporate Table Tickets
Early Bird Rate (before June 30 2009) RMB 1200 / US$ 176
Standard Rate RMB 2000 / US$ 292
* Corporate Group rate of 6 delegates（Book 4 delegates to get free access for 2 delegates）

 

Click here to Book Now or contact Perry XIONG/Grace TAN
Tel: +86 (0) 21 5187 9633 ext 872/851
Fax: +86 (0) 21 5385 8953
Email: conference@sinomedia.net
Website: www.chinaeconomicreview.com/conferences

China Economic Review, and its local agent Shanghai Yanran Advertising Ltd.