Intellectual Property Protection

Event overview

Over the past 20 years, China has created IP laws that generally adhere to international standards. But weaker implementation, judicial interpretations, procedural barriers, and poor enforcement continue to frustrate the efforts of maany companies to protect their IP in China.

At the same time, counterfeiters and infringers in China are becoming more and more sophisticated and increasingly deploy advanced reverse-engineering techniques. How can you set strong preventive policies against IP infringement and at the same time, extend your distribution networks and expand your business in this market? How can you judge the risks and adopt a legal approach to defend your data and brands once intrusion occurs? Come to China Economic Review’s Intellectual Property Protection event and find out how to implement successful a China IP protection strategy that encompasses both offensive and defensive elements.

Agenda

08:00 - 09:00	Registrations
09:00 - 09:05	Opening remarks
09:05 - 09:45	Session I: The legal framework of intellectual property in China What are the recent legislative developments on IP in China? The difficulty of enforcing protection of intellectual property rights
09:45 - 10:30	Session II:Latest trends in brand protection strategies in China Establishing processes that can monitor IP violations Considering alternative dispute resolutions
10:30 - 10:55	Tea break
10:55 - 11:40	Session III: Outsourcing IP and data protection activities
11:40 - 12:30	Session IV: Mergers and acquisition, joint ventures, partnership How to select a business partner in order to insure maximum protection of intellectual property rights
12:30 - 14:00	Lunch
14:00 - 14:45	Session V: Consumer protection and personal data protection Assuring customer privacy How assuring personal data protection can assure a company’s competitive advantage
14:45 - 15:30	Session VI: Monitoring the use of new internet applications Why new Web 2.0 applications (facebook, myspace) can endanger your companies’ data and intellectual property How to assure employee compliance – protecting the IP with the company culture Training staff to be the first line of defense
15:30 - 16:00	Tea Break
16:00 - 16:45	Session VII: Information security Knowing what information to protect and the best strategy to follow
16:45 - 17:00	Closing remarks

Who should attend

Managing Directors, General Managers, CEOs, Presidents, VPs, Directors, CIOs, Marketing Directors/Managers, PR Directors, Compliance Managers, Lawyers

Rates

Individual Tickets
Early Bird Rate (before July 15 2009)	RMB 2,200 / US$ 327
Standard Rate	RMB 2,500 / US$ 373
Corporate Table Tickets
Early Bird Rate (before July 15 2009)	RMB 8,800 / US$ 1,308
Standard Rate	RMB 10,000 / US$ 1,492
* Corporate Table of 5 (Book 4 to get 1 delegate free)

Click here to Book Now or contact Grace Tan
Tel:	+86 (0) 21 5187 9633 ext 851
Fax:	+86 (0) 21 5385 8953
Email:	conference@sinomedia.net
Website:	www.chinaeconomicreview.com/conferences

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