Expo 2010 - A Tool Kit for Business Success

First 100 to register will get one FREE signed copy of “Expo Guide 2010” (value RMB 250)

Meeting overview

“Better City Better Life” is the main theme for Expo Shanghai. With the May opening rapidly approaching, how can you and your company get the best out of Expo 2010 and leverage new business?

Coinciding with the book launch “Expo Guide 2010”, China Economic Review’s “Expo 2010 - A Tool Kit for Business Success” event provides an environment to present, discuss and receive penetrating insights on all aspects of this signature exposition.

Agenda

08:30 - 09:30	Registration
09:30 - 09:40	Opening remarks: Managing your Expo 2010 Keili Stremel, editor of the CER Expo Guide-Toolkit for a great expo-interview with James McLeod, CER
09:40 - 10:00	Session I: How has Shanghai Expo leveraged business directly and indirectly? What potential remains? An overview of how The Shanghai Expo Committee budgeted 30billion RMB to leverage business both directly and indirectly. How can your business benefit from this investment in the next few months? What economic and business effects will The Expo bring your business when it officially opens?
10:00 – 10:20	Session II: Corporate Environmental/Social Responsibility The Expo puts Shanghai in the CSR spotlight. How can Shanghai use the Expo’s theme to demonstrate their social and environmental responsibilities and build a positive image for their city’s society? This section also studies Green buildings and their CSR impact.
10:20 – 10:40	Session III: Bridging the Cultural Divide With 70 million overseas and domestic visitor arrivals anticipated for the Expo, there will be huge diversity in cultures; what intelligent strategies can you employ to reach this market and open up new revenue channels for your business? Topics such as international business development, aligning your offering to appeal to diverse markets and making fresh connections with new potential consumers will all be discussed.
10:40 – 11:10	Coffee Break
11:10 – 11:30	Session IV: Using Expo as a marketing tool to maximize your company’s exposure in Shanghai and the whole of China The Expo is a chance for firms to rapidly increase their national and international profile; many companies recognize the opportunity but need help in fulfilling it. What can you do to leverage the event and what range of tools will there be at your disposal?
11:30 – 11:50	Session V: Budget Expo – Making Wise Investments Wise financial planning for the event; Ten top tips from the experts in this field
11:50 – 12:10	Session VI: Seeking New Investment – Finding new partners through Expo 2010 The Expo will be many companies’ first contact with the opportunity that the China market presents. What can your company do to ensure you make new connections and what channels are available to you for making fresh contacts?
12:10 – 12:30	Session VII: Government opportunities: using the Expo to enhance your government relationship As the Expo opening date approaches, there are issues with government access leading to frustration for newcomers seeking smooth market entry. How can your company start good government relationships and sustain these over time? David Zhao, General Manager for Hills & Knowlton, the official Shanghai Expo PR consultant
12:30 – 14:00	Buffet Lunch/Networking

Rates

Individual Tickets
Early Bird Rate (Before 31 Jan 2010) Standard Rate	RMB 995/ USD 152 RMB 1195/ USD 182
Corporate Tickets
Early Bird Rate (Before 31 Jan 2010) Standard Rate	RMB 3980/ USD 608 RMB 4780/ USD 728
* Corporate Table of 5 (Book 4 to get 1 delegate free)

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James Mcleod, Director of Conferences & Events, China Economic Review
Tel: +86 (0) 21 5385 9019
Fax: +86 (0) 21 5385 8953
Email: james.mcleod@sinomedia.net

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