Ad spending up 20%
23 September 2005
Advertising spending in China grew 20% in the first half of 2005, with spending on television, newspaper, and magazine ads across 166 cities totaling US$17.7 billion, as marketers continue to sell to an increasingly sophisticated consumer base, the Wall Street Journal reported, citing VNU's Nielsen Media Research. Foreign firms accounted for about 30% of the ad expenditures. Some industry experts expect China to become the world's second largest market for advertising by 2010.